About Pixfra Australia
Australian owned. Australian run. Thermal done right.
Pixfra Australia is the official home of Pixfra thermal optics in Australia — genuine stock, full local warranty and honest advice from people who spend their own nights behind the glass. No grey imports, no faceless overseas call centre, no guesswork.
A family business, with world-class backing
We’re a family business — with the full support of one of the largest thermal sensor manufacturers in the world. That’s the best of both: local people who pick up the phone, and serious technology and supply behind them.
Pixfra Australia isn’t owned by a huge overseas parent, and we’re not a foreign brand’s local shopfront. We’re a partnership between two Australian, family-owned companies — real people, based here, with skin in the game. We employ suitably licensed, qualified and experienced Australian staff, and we pride ourselves on delivering an exceptional customer experience from the first question to long after the sale.
We backed the brand that’s pushing thermal forward
Most of the thermal market competes on price — the same commodity parts, rebadged and rushed out the door. We went the other way and backed Pixfra, because Pixfra does the hard engineering: sensor performance, PIPS image processing and real R&D that sets the pace the rest of the category ends up chasing.
We’re hunters and pest controllers too, and the frustration was real — grey imports with no warranty and gear that looked good on paper but fell apart in the field. Our job now is to bring Pixfra to Australia properly: genuine stock, full local warranty, and straight advice on why it out-performs — serviced here, never sent overseas.
A distributor Australia has trusted since 1934
Pixfra is a global thermal brand — part of the Dahua group, one of the largest imaging-technology companies in the world. In Australia, Pixfra is distributed exclusively by C.R. Kennedy, an Australian, family-owned company that has supplied the nation’s optics and imaging trade since 1934. C.R. Kennedy is a separate business to Pixfra Australia, but a close one: they hold the exclusive Australian distribution rights and supply us with genuine, warranted stock, backed by national service, spare parts and repair.
That relationship is what lets us stand behind every unit we sell with a full local warranty. If anything ever goes wrong, your optic stays in Australia — serviced and repaired here through C.R. Kennedy’s national network, never shipped back overseas to leave you waiting months.